a. The table below sets out the purposes for which
we use your personal data and our legal basis for doing so. Where we
indicate that we will rely on your consent, we will provide a
separate consent document
for you to consider and to notify us of your consent where you are
happy to give this. Where we are relying on a legitimate interest,
these are also set out below:
PURPOSE LEGAL BASIS:
To provide our products and services to you
including but not limited to your payments processing, account
management, providing account statements, handle queries and
complaints, contact you, and establish
your eligibility for the same including running credit checks run
business on a day to day basis;
- Necessary to perform the agreement we have with you or to take
steps to enter into an agreement with you
To process your application for credit or financial
services
- Necessary to perform the agreement we have with you or to take
steps to enter into an agreement with you; and/or
To keep you informed about products and services you
hold with us and to send you information about products or services
(including those of other companies) which may be of interest to you
including making
personalised offers to you
- Where we have your consent. (for email, SMS or telephone
marketing)
To meet our regulatory and reporting obligations and
to prevent, detect, investigate and prosecute fraud and alleged
fraud, money laundering and other crimes
- Necessary for the purposes of a Legitimate Interest pursued by
us.
To share your information with the local government,
tax authorities, Reserve Bank of India, credit reference agencies,
credit information companies, databases authorised under law, fraud
prevention and
detection agencies, and Indian and overseas regulators and law
enforcement authorities
- Necessary for the purposes of a Legitimate Interest pursued by
us.
For assessment and analysis (including credit
scoring), statistical, market and product analysis and market
research
- Where we have your consent.;
To evaluate, develop and improve our services
- Necessary for the purposes of a Legitimate Interest pursued by
us.
To protect our business interests and to develop our
business strategies including for authenticity, testing, security,
to protect our business, reputation, resources and equipment, manage
network and information
security practices and manage our business for our legitimate
interest etc,
- Necessary for the purposes of a Legitimate Interest pursued by
us.
To collect any debts owing to us
- Necessary to perform the agreement we have with you or to take
steps to enter into an agreement with you; and/or
For authentication, verification of data and to
assess and process any application you make, including for detection
or prevention of fraud, money laundering, checks as to identity,
sanctions screening,
regulatory checks
- Necessary for the purposes of a Legitimate Interest pursued by
us.
To run loyalty/ reward programmes you have signed up
for
- Necessary to perform the agreement we have with you or to take
steps to enter into an agreement with you.
To conduct marketing activities, for example,
running competitions, promotions and direct marketing (provided that
you have not objected to us using your details in this way), and
research, including customer
surveys, analytics and related activities
- Where we have your consent.
To use cookies in accordance with our Cookies policy
- Where we have your consent.
To use information you have made public and combine
with this with the activities outlined above
- Where we have your consent.
The processing is necessary for the purposes of a
legitimate interest pursued by us, such as (“Legitimate
Interest”)
b.
DIRECT MARKETING : We may also use your information
to provide you with details about our products and services, or to
evaluate, develop or improve our products as well as the experiences
of
users of our services. Where permitted, we may send you marketing
messages by post, email, telephone, SMS, Mobile/Web Push
Notification, Social Media, automated voice calls, and secure text
messages
using external service providers. You can change your options on how
you receive marketing messages or choose to stop receiving them at
any time. Where you have requested details and offers about the
products and services of our business partners or other Axis
businesses, either from us or directly from them, we will use your
personal data for these purposes.