a. The table below sets out the purposes for which we use your personal data and our legal basis for doing so. Where we indicate that we will rely on your consent, we will provide a separate consent document
for you to consider and to notify us of your consent where you are happy to give this. Where we are relying on a legitimate interest, these are also set out below:
PURPOSE LEGAL BASIS:
To provide our products and services to you including but not limited to your payments processing, account management, providing account statements, handle queries and complaints, contact you, and establish
your eligibility for the same including running credit checks run business on a day to day basis;
- Necessary to perform the agreement we have with you or to take steps to enter into an agreement with you
To process your application for credit or financial services
- Necessary to perform the agreement we have with you or to take steps to enter into an agreement with you; and/or
To keep you informed about products and services you hold with us and to send you information about products or services (including those of other companies) which may be of interest to you including making
personalised offers to you
- Where we have your consent. (for email, SMS or telephone marketing)
To meet our regulatory and reporting obligations and to prevent, detect, investigate and prosecute fraud and alleged fraud, money laundering and other crimes
- Necessary for the purposes of a Legitimate Interest pursued by us.
To share your information with the local government, tax authorities, Reserve Bank of India, credit reference agencies, credit information companies, databases authorised under law, fraud prevention and
detection agencies, and Indian and overseas regulators and law enforcement authorities
- Necessary for the purposes of a Legitimate Interest pursued by us.
For assessment and analysis (including credit scoring), statistical, market and product analysis and market research
- Where we have your consent.;
To evaluate, develop and improve our services
- Necessary for the purposes of a Legitimate Interest pursued by us.
To protect our business interests and to develop our business strategies including for authenticity, testing, security, to protect our business, reputation, resources and equipment, manage network and information
security practices and manage our business for our legitimate interest etc,
- Necessary for the purposes of a Legitimate Interest pursued by us.
To collect any debts owing to us
- Necessary to perform the agreement we have with you or to take steps to enter into an agreement with you; and/or
For authentication, verification of data and to assess and process any application you make, including for detection or prevention of fraud, money laundering, checks as to identity, sanctions screening,
regulatory checks
- Necessary for the purposes of a Legitimate Interest pursued by us.
To run loyalty/ reward programmes you have signed up for
- Necessary to perform the agreement we have with you or to take steps to enter into an agreement with you.
To conduct marketing activities, for example, running competitions, promotions and direct marketing (provided that you have not objected to us using your details in this way), and research, including customer
surveys, analytics and related activities
- Where we have your consent.
To use cookies in accordance with our Cookies policy
- Where we have your consent.
To use information you have made public and combine with this with the activities outlined above
- Where we have your consent.
The processing is necessary for the purposes of a legitimate interest pursued by us, such as (“Legitimate Interest”)
b.
DIRECT MARKETING : We may also use your information to provide you with details about our products and services, or to evaluate, develop or improve our products as well as the experiences of
users of our services. Where permitted, we may send you marketing messages by post, email, telephone, SMS, Mobile/Web Push Notification, Social Media, automated voice calls, and secure text messages
using external service providers. You can change your options on how you receive marketing messages or choose to stop receiving them at any time. Where you have requested details and offers about the
products and services of our business partners or other Axis businesses, either from us or directly from them, we will use your personal data for these purposes.