‘Open’, our philosophy, continues to be the driving force behind our transformation. It helps us build synergies, distinctiveness and to be customer-centric. As the financial services market continues to evolve, so do our solutions and architectures. What will remain is our conviction in ‘Open’ and its power to deliver customer-centric solutions that help us win together.
Four years ago, we embarked on a new journey to realise the true potential of Axis. Since then, we have scaled new heights on the back of our One Axis proposition, through which we offer a host of banking and financial services. We also unveiled our GPS strategy which enables us to unlock Growth, Profitability and Sustainability (GPS) as we progress. Finally, with our philosophy of 'Open', we have built and delivered winning propositions for our stakeholders.
To be the preferred financial services provider excelling in customer service delivery through insight, empowered employees, and smart use of technology
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Deliver world-class customer experience
Leadership in digital and technology
Build India’s most profitable Bharat Banking franchise
For customers, trust and preferences are based on the quality, responsiveness, and consistency of their experiences. We have empowered our employees to deliver customer delight through human touch aided by technology. Tools like Sparsh and Siddhi enable Axis employees to engage with customers seamlessly in a boundaryless world, thereby building stronger long-term relationships.
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We have a bold vision to underwrite every Indian by the year 2030. With Axis 2.0, our Digital Retail Bank, and with NEO, our best-in-class Digital Corporate Bank, we are building alternate data platforms and capabilities to underwrite a significant section of the lendable population, be it salaried or self-employed. Our robust suite of digital banking solutions will be a powerful engine that propels us towards market leadership.
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We continue to build our offline distribution through our expansion in rural and semi-urban markets under Bharat Banking. In addition, we are ramping up our digital capabilities to expand our reach through multiple channels. Our banking solutions are easily accessible to millions of customers at any place and all the time.
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In today's integrated and co-dependent world, partnerships play an important role in expanding the scope and accelerating business benefits. We have expanded our customer base, improved product propositions, increased geographical reach, enhanced capabilities, and improved our time to market through our partnerships. The partnerships have helped us explore synergies and offer distinctive solutions to our customers thus facilitating a connect and grow approach.
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We aspire to be the #1 employer in the Indian financial services space. Our inclusive hiring efforts cover women including homemakers, people belonging to the LGBTQIA+ community as well as persons with disability (PwD). We focus on building a fair and performance-driven culture, where skills get as much importance as education. The seamless integration of Citibank India Consumer Business employees is a testimony to the importance we place on our people.
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Under the One Axis umbrella, the group offers a universal banking platform catering to diverse business segments. Our products and services are integrated to provide a wide range of value propositions for our customers across the board. We are committed to strengthening our relationships with customers in the long-term by offering tailored solutions for their financial needs.
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With the acquisition of the Citibank India Consumer Business, we have gained
access to a large, affluent, and profitable
customer franchise, which aligns well
with our premiumisation strategy. The acquisition is a healthy and strategic
fit in
line with our GPS strategy, powering us to build one of India's most
premium franchises.
Citibank India's Consumer Business Acquisition Aligns
with Our
Premiumisation Strategy
Our retail franchise is focused on deepening our connect with individuals, small businesses and Bharat customers by offering innovative products and transformation initiatives, through our branches and mobile app.
We meet the banking needs of Indian corporates and MSMEs, leveraging our strong value proposition in transaction banking and digital transformation.
Under the ‘One Axis’ umbrella, we provide comprehensive products and solutions through our business segments and subsidiaries
*Includes amount transferred to Unspent CSR accounts to be utilised in
ongoing programmes in subsequent years
#Under the Sustainable Livelihoods Program
Above are standalone figures as on/for year ended March 31, 2023 unless otherwise mentioned
Dear Shareholders,
With our ‘dil se open’ approach to serving the needs and aspirations of our customers, we at Axis Bank believe that we will win when our customers and stakeholders win. ‘Open’ has been the driving force behind our GPS journey. We have now created a strong platform with multiplicative forces through our One Axis approach along with the unification of digital platforms, partnerships and transformational projects to win across businesses.
Amitabh Chaudhry
MD & CEO
Through Axis Finance, our AAA rated diversified NBFC arm, we provide wholesale and retail lending solutions to corporate and retail customers across geographies and businesses.
Performance in fiscal 2023
Axis Capital is one of India’s leading financial experts, providing customised solutions in investment banking and institutional equities.
Performance in fiscal 2023
Axis AMC provides risk managed investment solutions to both retail and institutional investors across listed/unlisted equity, debt and real estate.
Performance in fiscal 2023
Axis Securities is a full-service retail brokerage focused on building an advisory model to acquire customers. We have deployed robust technology infrastructure and digital capabilities to deliver holistic solutions to our customers by leveraging One Axis environment.
Performance in fiscal 2023
Freecharge has launched multiple new-age products targeted towards digitally native customers and merchants. It continues to evolve into a complete digital financial services platform, covering all verticals including savings, lending, investments, payments and insurance.
Performance in fiscal 2023
Invoicemart, India’s largest Trade Receivables Discounting System (TReDS) platform, is set up to resolve the credit challenges faced by MSMEs.
Progress so far (Jul-17 to Mar-23)
Axis Trustee Services is registered with SEBI and has been successfully handling various trusteeship activities, including debenture trustee, security trustee, security agent, lenders’ agent, trustee for securitisation and escrow agent, among others.
Axis Group has a 12.99% share in Max Life Insurance, the fourth largest private insurance company.
Axis PFM commenced its operations effective October 21, 2022, to manage pension funds for investors across all retirement product categories and provide the best retirement solutions to customers.
