Axis 2.0 offers our customers a transformative mobile banking experience in an end-to-end digital environment with next-gen features. Our unwavering commitment to delivering top-of-the- line products in a digital world ensures that our customers enjoy unparalleled, seamless, and intuitive experiences.
Axis 2.0 Key Metrics
Going ahead, we envision providing a digital option for all servicing needs of our customers, reducing operation and admin load on branches, increasing back-office operations efficiency, improving STP and enhancing experience.
Through Axis 2.0, we have made a significant leap in technology and our business model, enabling us to acquire customers at scale and achieve our goal of becoming a digital-lending powerhouse. Being a truly digital bank, Axis 2.0 transforms the customer journey from physical to digital across savings, loans, payments, forex and investments. Through hyper-personalised nudges for regulatory and servicing, cross-sell and upsell, and payments and investments, we have increased customer engagement.
Our ASAP digital savings account with shopping benefits and facility of setting financial goals is targeted towards younger, more urban and salaried customers with a high focus on quality.
VISION, our video KYC platform, is a micro-service used across the Bank and available to partner applications.
MAXIMUS is our digital lending stack for all customer segments providing 100% digital loans with a focus on risk pricing aggregatorbased underwriting.
OLIVE is a complete customer lifecycle digital credit card platform equipped with digital sourcing, servicing as well as cross-sell and upsell
Insta Invest offers a full spectrum of investment options, from mutual funds to digital gold to PPF, with a strong engagement with customers.
MAVERICK is our digital forex solution for existing and new customers delivering convenience.
