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Axis Bank announces its ‘Dil Se Open Celebrations’; offers lucrative deals and discounts across e-commerce platforms and local retailers

‘kyunki Diwali roz roz nahi aati’

October 19, 2021


  • Offers up to 20% discount on purchase from select 2,500 local merchants across 50 cities
  • Attractive deals on loan products, discounts on shopping for bank’s credit and debit card users
  • Maximum 25% off across top brands, up to additional 10% cash back on Bank’s Grab Deals platform
  • Waivers on 12 EMIs on home loans, on select products only

Axis Bank, India’s third largest private sector bank, today announced the launch of ‘Dil Se Open Celebrations’ to offer exciting deals and discounts on shopping, restaurants and various other retail loan products. Axis Bank customers can enjoy discounts on several well-known brands across e-commerce, lifestyle, electronics and fashion platforms by purchasing through the Bank’s debit and credit cards. Over and above the offers, they can also benefit from additional cash back offers for shopping via Bank’s Grab Deals platform: https://grabdeals.axisbank.com/

Dil Se Open Celebrations


The Bank will also offer exciting loan products to its customers enabling them to make the most of the festive season. Axis Bank is offering waivers on 12 EMIs on select home loan products and on-road finance without any processing fees for two-wheelers customers. For business owners, the Bank will be offering several benefits on term loan, equipment loan and commercial vehicle finance.

On the occasion, Sumit Bali, Group Executive and Head – Retail Lending, Axis Bank said, “This festive season we have partnered with esteemed brands and also the local retailers to offer wide array of options to choose from. We want our customers to have a great festive season by offering great deals across shopping and loan products. We are certain that exciting offers on loans and shopping will double the festive fervor of our customers.”

To boost the local retailers, Axis Bank has roped in more than 2500 local stores across 50 cities. The bank customers will get discounts up to 20 percent on shopping from these stores.

Types of Loans and Offers:

1. Personal Loan:

  • Interest rate starting at 10.25% p.a.*
  • Flat processing fees of Rs. 4999/*- + GST

2. Education Loans:

  • Interest rates starting at 8.99% p.a.* for universities in India & Abroad
  • Unsecured loan up to Rs. 40 lakhs, for 15 years
  • 100% funding of cost of education

3. Gold Loans:

  • Interest rate starting @9%p.a.*
  • 0.25% processing fees*
  • Funds in 60 minutes

4. Overdraft Against Fixed Deposit:

  • Overdraft of up to 85% of Fixed Deposit amount

5. 24x7 Personal Loans:

  • Pay EMI as low as Rs 2,249 per lakh*
  • Flexible tenure of up to 60 months
  • Instant paperless disbursal**
  • Multiple e-income assessment options
  • Loans up to 10 lacs
  • Digital KYC verification

6. Working Capital and Term Loan:

  • Flat 50% off on processing fees
  • Avail loan up to ₹5 crore, loan to value of up to 100% of collateral

Axis Bank has also rolled out a ‘Dil Se Open Celebrations’ campaign to communicate these lucrative offers and deals for its customers. This campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati. The campaigns will be aired on television, digital, OOH and other offline mediums communicating countless offers to its customers.

To view the offers, please click here.

You can watch our campaigns here.