Staying on Course

Message from MD & CEO

As the economy continues to combat the unprecedented uncertainty caused by COVID‑19 pandemic outbreak since the start of this calendar year, we have lived up to our promise to the nation of being a responsible citizen, being ‘Open’ to address the needs of our customers, employees and communities.

- Amitabh Chaudhry

Dear Shareholders,

Over the last 26 years of our operations, it has been a priority for the Bank to stand by our customers as a trustworthy and supportive partner, helping them fulfil their financial needs and realise their life ambitions. The Bank continues to be perceived as an approachable, caring, efficient and empathetic institution by our customers.

Customer centricity has been one of the core values of the Bank and the spirit of openness is reflected in every interaction which our employees have with each of our customers every day. For us, ‘Open’ is more than a sign that is displayed at our branch doors. It is a sign of what our customers can expect when they walk in through our doors. For their dreams and hope, our ears and minds are open, and for their plans we promise to open every possible window of opportunity.

In fiscal 2020, the Bank successfully raised `12,500 crores of capital through one of the largest ever QIP issues by a private sector issuer, this strengthened the Bank’s capital ratios, with total adequacy of 17.53% and CET1 ratio of 13.34%. The operating profitability in fiscal year 2020 continued to remain steady with 16% growth in net interest income and 23% growth in operating profits. The Bank’s net NPA plus BB & below book has declined substantially to 2.7% from 3.4% at the end of last fiscal. The provision coverage (without considering write‑offs) increased to 69% from 62% at the start of the year. The Bank now holds additional provisions aggregating to `5,983 crores towards various contingencies which are not included in the aforementioned provision coverage.

The Governments and Central banks across the world have responded with massive fiscal, monetary and regulatory measures to counter the outbreak of virus and protect their respective economies that have come to a near standstill state. However, the global economic activity will take a long time to recover. The Government of India and the Reserve Bank of India have responded swiftly, announcing wide measures to aid weaker sections of society and facilitate credit flow to the economy; and I expect further measures from them to consistently support the economy during the prolonged recovery phase. As the economy continues to combat the unprecedented uncertainty caused by COVID‑19 pandemic outbreak since the start of this calendar year, we have lived up to our promise to the nation of being a responsible citizen, being ‘Open’ to address the needs of our customers, employees and communities.

The Bank has been agile and responsive to the ever changing situation. We had proactively strengthened the operational and technological infrastructure needed, to ensure continuity of normal operations. During the lockdown phase implemented by government, over 96% of our ATMs and 99% of our branches were operational. We implemented a large‑scale ‘work from home’ mandate with over 9,000 VPN and VDI connections provided to ensure business continuity and almost 100% of the critical activities were capable of being executed by working from home. I am immensely proud of our team of 74,000+ who came together as one, working fearlessly from branches, offices and from their homes to reach out and serve the customers in their most difficult times. The customer feedback and stories of support are a strong testament to the Axis spirit. We reached out to almost 3 lakhs customers on a daily basis during this period.

The Bank has been agile and responsive to the ever changing situation. We had proactively strengthened the operational and technological infrastructure needed, to ensure continuity of normal operations.

The Bank has navigated this unprecedented and challenging period, well assisted by our capital position, adequate liquidity buffers and stable deposits franchise.

Several of the initiatives that we implemented during the year under the Bank’s GPS strategy helped us to be in a better position in these trying times. Our teams have deliberated, created and executed on new strategies and ways we work, to enable us to be adequately and appropriately be prepared to get back to work on return to normalcy.

In fiscal year 2020, we continued to invest in each of the core pillars of our franchise – people, products and technology. Our operating performance was stable, while we continued on our journey to be conservative in our approach towards building a sustainable franchise. During the year, we have completed the organisation restructuring and strengthened our teams to bring in greater business focus and drive performance and efficiency. We carved out the credit underwriting functions which resided within the business segments, to enhance governance and further strengthen the risk framework in the Bank.

The Bank has over the last decade, built a strong Retail franchise that continues to deliver healthy growth in retail deposits, and constitutes significantly to our overall loans and fees. During the year, we made changes to the organisation structure in Retail with creation of separate liability sales vertical to increase focus on new customer acquisition on the CASA (Current and Savings Account) and Retail Term Deposit (RTD) side even as branches focused on deepening the relationship with existing customers. Our focus towards building a granular, stable and low cost liability franchise saw sustained momentum with 22% growth in CASA plus RTD deposits (on cumulative daily average basis) for the year.

Branch banking remains an integral part of our growth strategy and we have made significant investments in building a high quality liability franchise. During the fiscal year, we opened 478 branches – our highest in any given fiscal year. The branch banking continues to focus on deepening relationship with existing bank customers and cross selling of products across the Axis Group franchise. We have also undertaken efforts to deepen the Axis Franchise in rural and semi‑urban areas, in order to increase our market share in these regions and simultaneously help in further complementing our Priority Sector Lending business. However, given the uncertainty induced post COVID-19, we may delay branch network expansion in the immediate near term even as we continue to engage in optimisation of the branch formats to deliver enhanced productivity, led by automation and digitisation of service operations.

The Bank has navigated this initial unprecedented and challenging period, well assisted by our capital position, adequate liquidity buffers and stable deposits franchise. Several of the initiatives that we implemented during the year under the Bank’s GPS strategy have helped us to be in a better position in these trying times.

During the year, the Bank’s Retail loan book grew by a healthy 24% and now contributes 53% share in total advances. Although the Bank has significantly diversified its Retail loan book over the years, led by right product propositions, the book continues to remain largely secured with high proportion of existing to Bank customers. The secured loans constitute 80% to the book and more than 80% of retail assets are sourced from existing customers.

We would continue to focus on secured retail lending while maximising cross sell opportunities to the Bank’s existing deposit customer base and leveraging the Bank’s wide geographical and digital infrastructure network for cost optimisation. The proportion of retail assets sourced through digital means have been steadily increasing with over 44% of personal loans in fiscal 2020 sourced digitally; we are now working on digital lending solutions for the secured loan products with digital home loans for funding of approved projects.

The Bank’s strong data analytics engine and robust proprietary risk scorecards have ensured superior underwriting across the retail portfolio and more specifically in unsecured loans.

At the same time, our asset recognition and provisioning standards continue to remain best in class in the industry with NPA recognition on daily basis and full provisioning on unsecured products like personal loans and credit cards upon asset being classified as substandard on 90 days past due basis.

Our wealth management business, Burgundy with assets under management of over `1,47,000 crores, continues to do exceedingly well. During the year, we launched Burgundy Private, our most exclusive offering, which caters to the distinct needs of niche segment of high and ultra‑high net worth clients. The Burgundy Private proposition has scaled up rapidly within just 4 months of its launch to cover over 850 families across 15 key locations with assets of nearly `18,000 crores as at 31 March, 2020.

The performance of our Wholesale business continued to improve in fiscal 2020 with domestic corporate loan growth of 13%. We have built strong relationships with the better rated domestic corporates and continue to focus on gaining a higher share of shorter tenure working capital and transaction banking businesses. We are also leveraging on our ‘One Axis’ strategy; our ability to provide comprehensive solutions to clients across lending and Transaction Banking along with our subsidiaries like Axis Capital and Axis AMC resulted in deepening of relationship with the Bank’s large and strategic clients.

During the year, we have reviewed and optimised our overseas operations in line with the overall corporate strategy. We are consolidating the services related to corporate banking, trade finance, treasury and risk management solutions through our Dubai, Singapore and GIFT City branches.

In the commercial banking segment, we have been cautious, and invested throughout the last twelve months in rebuilding the business across sales and credit. This exercise is complete and we feel we can capitalise on this going forward. We continue to focus on building a relationship based model with high rated SME and current account business customers. The SME book is well diversified and quality remains steady with 85% of it secured by hard collaterals and with high proportion of working capital loans. During the year, we further strengthened our systems and processes to ensure that we respond quickly to any early‑warning signals in our portfolio.

We have strong market positioning across most digital payments solutions and remain committed to contribute towards the government’s Digital India mission. We have one of the best rated mobile apps in the country, and continue to remain among the top three leading players in the UPI ecosystem. In credit cards, we continue to be ranked 4th in terms of market share in card spends and have further strengthened our card portfolio with launch of new cards - Magnus and Burgundy Private, as well as co‑branded cards with Flipkart and IOCL. Our market share in the payments related to RTGS and GST also remains strong. The Bank foresees significant opportunity in digital payments space, given the size of the opportunity. During the year, the Bank designed and implemented comprehensive solutions like Bharat Bill Payments Services, Smart City Solutions and FASTag, thereby providing powerful platform for users, billers and administration to transact.

We made good progress on our Digital Banking initiative started last year. We now have a team of over 500 highly skilled employees working across our digital and fintech platforms from a dedicated and separate new office in Mumbai. We have multiple cross‑functional garages working on end‑to‑end digital journeys and value propositions. These journeys and garages will go live in the current financial year. Given the environment, we have prioritised some of them like video‑based KYC, digital savings accounts and fixed deposits, simpler current account on boarding alongside digital collections; and expect them to go live during the next few months.

We will continue to enhance our customer experience and offerings through new innovations on the digital side and investments in API, cloud, artificial intelligence and big data, we remain cognisant of the emerging cyber security threats and privacy laws. We have made considerable investments in technology and infrastructure to strengthen the core. During the year, the Bank won the Best Cyber Security Project, Best Financial AI Project and Best Risk Management Project at The Asset Digital Awards. The Bank also won the award for best use of IT in Risk Management at the Dun & Bradstreet BFSI Summit & Awards 2020; these awards serve as a testament of our strong digital and IT capabilities.

We have simplified and strengthened various process and quality gaps to enable the Bank to deliver process excellence and superlative customer experience. During the year we have reorganised our IT, Operations and Data Science teams under the Banking Operations and Transformation vertical. The teams are entrusted to transform the operations of the Bank so that we have one of the best systems and processes among Indian Banks and are also ready to seamlessly integrate the various digital journeys that our Digital Banking teams are building simultaneously. The success of this initiative is visible through the high numbers of branches and ATMs, which have been functional, employees working from home, digital collection initiatives under severe lockdown and mobility restrictions in the past few months.

We have strong market positioning across most digital payments solutions and remain committed to contribute towards the government’s Digital India mission. We have one of the best rated mobile apps in the country, and continue to remain among the top three leading players in the UPI ecosystem.

We implemented a uniform visual brand identity for the Bank and subsidiaries to drive consistency and strengthen the ethos of One Axis across the our retail, digital and offline touch‑points. Several cross‑functional programmes were initiated where different teams came together to work on common goals and this has started to become a differentiator for us in the market. We are beginning to see early results in cross selling by leveraging customer data available within One Axis, in a fully compliant manner.

Our subsidiaries continue to deliver strong operational performance even as we remain focused on improving our market share and attaining scale in respective businesses. We have made significant senior talent infusions across our subsidiaries in Axis AMC, Axis Capital, Axis Finance, and Axis Securities, our retail brokerage business. During the year, Axis Capital and Axis AMC continued their market dominance in equity capital markets and mutual fund space, respectively.

We entered into a strategic partnership and signed an agreement with Max Financial Services to acquire a

30% stake in Max Life Insurance subject to requisite regulatory approvals. We have always believed in increasing participation in the under‑penetrated life insurance space. We value our relationship with each of our insurance partners and will continue to work with them.

I am pleased to state that our GPS strategy is even more relevant in these challenging times, and we continue our relentless execution focus, even as we may need to recalibrate the timeline In response to the COVID-19 situation, we launched about 15 strategic initiatives that are aligned to GPS, but with near‑term perspective of 60‑90 days to ensure we are well prepared and are among the earliest to capitalise on the opportunities. These projects are equally distributed focusing on business and key elements like cost control, capital optimisation, efficient liquidity management, risk mitigation and reimagining the work culture.

GPS Progress

At the start of 2019, we had outlined our medium term strategy. We continue to be guided by the ambitions we had set for ourselves as part of that strategy under the vectors of Growth, Profitability, Sustainability, One Axis and our organisational values. While the COVID-19 pandemic has altered the near term business strategies we continue to maintain our focus on the key goalposts of GPS. In order to maintain an agile response to the COVID-19 pandemic, we developed strategic initiatives across business and support functions, being closely monitored by senior management. We intend to come out of this crisis as a stronger Bank by remaining committed to our strategic goals.

Growth

On growth vector, our progress has been satisfactory. In a challenging environment, our liability franchise has remained resilient with overall deposits growth (on cumulative daily average basis) of 21%.While our growth in CASA has lagged the overall deposits growth, we have over the course of the year put in several enablers and initiated multiple projects towards achieving higher growth. The growth in deposits continue to be driver of our loan growth that has seen steady growth without compromising on the risk standards.

Profitability

We have also made considerable progress on profitability vector. Our cost to assets moderated during the year and we continue to focus on building cost consciousness across the Bank. We continue to evaluate and make decision‑making across the segments based on RAROC, monitoring and rectifying sub‑optimally priced accounts. Though the retail fees has been growing at healthy pace in last few years, the recent economic slowdown is likely to impact fee growth. We have taken many new initiatives, like creating our new third party products vertical to maintain focus on non‑credit fee income.

Sustainability

We have been relentlessly focusing on disciplined execution and building sustainability in our business performance and operations. During the year, we have significantly fortified the risk and compliance function, and compliance culture across the Bank. We have strengthened our credit function by streamlining committee structures and improving the credit processes. We have been proactively monitoring the credit risk by systematic reviews and have remained conservative in our stance when it comes to rating downgrades, asset classification, and provisioning.

However, there are few areas where we need to improve further. The corporate slippages continued to remain elevated amid the weak economic environment. Our CASA deposits and Wholesale fee growth has room for improvement. We are working hard towards improving further on each of these parameters and achieving our objectives.

The current environment may delay the timeline, however I believe that we are on the right track towards our GPS strategy aspirations. The tough environment gives us time to consolidate and be better positioned for growth while continuing to build on sustainability.

The current environment may delay the timeline, however I believe that we are on the right track towards our GPS strategy aspirations. The tough environment gives us time to consolidate and be better positioned for growth while continuing to build on sustainability.

Our business analytics team has conducted detailed review of geographies that have been opening up so that we have the first mover advantage in those regions. In Retail, we are offering improved product propositions like savings account bundled with insurance for the mass market customers; while our team has also been reaching out to wealth customers who have seen their portfolios impacted severely, to offer them solutions. On the wholesale side, we are looking to increase focus and generate higher business from sectors that are likely to remain less affected by the crisis, while also taking selective bets on certain clients in the stressed sectors for the longer term.

We are rigorously looking at efficient liquidity management on daily basis and looking at risk weighted average optimisation across our portfolios to release CET1 capital. On the cost side, we are looking at improving productivity and containing costs by looking at all the major opex line items, be it related to fees and commissions, branch rentals or annual maintenance contracts for IT and security.

As an organisation, we have always believed that our long‑term success depends on the progress of our employees and communities while protecting the environment we live in. The Bank continues to invest in strengthening and nurturing the talent and employee capabilities while increasing transparency and reinforcing performance‑based, meritocracy culture.

During the year, the Bank committed spending `100 crores towards curbing the spread of COVID‑19 pandemic. Axis Bank Foundation also partnered with NGOs to provide food and hygiene supplies to rural communities, while also creating awareness about the pandemic. Axis Bank Foundation also continued its initiatives towards scaling up financial inclusion and literacy, skill development and education across the country, focusing on the bottom of the pyramid in rural and urban India and the SME sector. Axis DilSe - the Bank’s unique intervention in the union territory of Ladakh, completed its third and final phase of building classroom infrastructure and training for staff in over 100 government schools.

I am proud to state that the Bank was included in the prestigious FTSE4Good Emerging Index for the third consecutive year in 2019, a demonstration of our strong Environmental, Social and Governance (ESG) practices.

In these challenging times, we continue to remain cautious and conservative in our approach, and will focus on having adequate surplus liquidity, be prudent in managing credit and operations risk, conserve capital, and even sacrifice growth at the margin, if required. The crisis will eventually speak to the bigger financial institutions with healthy operational performance and strong capital position.

We are confident of emerging from the current economic slowdown as a far stronger One Axis. We have made good progress on our journey of transforming the Bank to be among the best in class and expect to achieve our medium term aspirations led by consistent focus on execution.

I would like to thank all my colleagues for their spirit and determination through the ups and downs of last year, as we collectively work towards transforming and building a winning Bank. I am also grateful to all the external stakeholders for reposing their faith and willingness to partner with Axis Bank in its long‑term growth journey.

Warm Regards,

Amitabh Chaudhry

MD & CEO